![]() ![]() This is when you separate your contacts into different groups, making personalization and email targeting easier and more effective. Segment Your ContactsĪre you focusing on personalizing your email contacts? If so, you’ll want to segment your contacts. ![]() How do you find the right email parsing technology? Look for a platform that includes features such as data extracting (either from email body or HTML), auto replay in case an email isn’t parsed, integrations, multi-level filters, and ways to extract this data to your preferred channel, such as email to Excel. These programs will then delete the unimportant data, resulting in a more efficient email marketing list. Email parsing is a program that recognizes patterns in your emails and identifies which data is important. Should you organize email contacts manually? There are different technologies available to identify different contacts and segment them based on activity.Įmail parsing technology is a perfect example of this. While a campaign such as email newsletters will want to target a large audience, you should fine-tune a customer satisfaction campaign to only focus on retaining customers. Some common examples of email marketing campaigns include: Therefore, you’ll want to organize your contact list to know which prospects will deliver the best click-through rates. All campaigns have a different setup, strategy, and varying execution methods. The first step in organizing your email marketing list is creating a plan for each campaign. Here are 12 tips for organizing your email marketing list. With modern technology such as email automation, email marketing has never been more effective and efficient.īut as your email lists get bigger, it gets more difficult to organize your contacts - especially if you send a high volume of emails. Emails are perfect for delivering news, acquiring leads, and supplying other information that’s integral for customers. In fact, 80% of small business owners say email is the most important customer acquisition and retention channel.īusinesses use email marketing for a variety of other reasons. ![]()
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